Communication

Communication regarding the continued development of the PGA and PGA Sweden Nationals

The story behind PGA Sweden National

In the late 1990s, PGA developed a vision to create a top-of-the-line international facility where major national and international competitions could be held. The facility would also serve as a home for PGA and its members.
PGA took the initiative and, together with several forces, the project could be launched.
PGA is a membership organisation and golf development organisation where development, training and competition are some of the organisation's main areas. PGA needed strength in the form of strong partners and, with the help of a number of co-owners, the facility was finally completed in 2009.
PGA has licensed its brand to the facility since its inception. This has been regulated in a licensing agreement. The facility's name has been PGA Sweden National since its inception.

Over the years, PGA Sweden National has hosted several major successful events:

• PGA Championship with PEAB as main sponsor on two occasions
• European Tour competitions on two occasions
• In a Challenge Tour competition
• SGT competitions on several occasions.
• European Senior Teams Championship
• Scandinavian Seniors, Nordens' largest international senior competition, was started in 2012 and is played annually

Furthermore, the PGA has organised a large number of championships such as the PGA Club Pro Championship, the PGA 4 Ball Championship and the PGA Junior Pro Am (the Swedish finals).

The facility has served PGA's purposes very well.

PGA Sweden National has developed its facilities over the years into a well-known destination for golfers seeking a complete experience. The area around the driving range has been developed with modern equipment, and there are plans for further development. For the past year, two padel courts have been fully operational at the facility. The hotel and restaurant operations are now a growing part of the resort. It can be said that PGA Sweden National is increasingly developing into a ”resort” and not just a golf facility.

Name change

Time moves on and circumstances change.
To create an opportunity to refine and develop operations within our respective organisations, as well as increase clarity regarding each party's operational direction and responsibilities, we have agreed to separate the names.

The facility will therefore, from 1 July, be called ”The National”.
PGA's operations will continue to be run under the name PGA.

This creates clarity within each organisation and provides positive opportunities for both the PGA and The National to utilise their respective strengths and development potentials.

Development – New conditions and New opportunities

The PGA will prioritise its core areas such as development, training, and creating member benefits.
PGA has, for some time, been developing a vision for what a national development and training centre for PGA could look like. A bespoke facility where PGA can have its offices, conduct PGA's high-quality training programmes, and provide opportunities for PGA members, players and coaches alike, to benefit from the latest technology, carry out tests, host groups, and more.

The National will continue its work to develop the facility into one of the country's best golf resorts, as well as to enhance the facility in various ways.

The parties are working towards an agreement on a development and training centre for the PGA at the facility. The PGA and The National will also discuss other mutually beneficial collaboration opportunities.

It is our shared conviction that this ambition to clarify operational responsibility and roles is the best way forward for both organisations. This is highlighted by the fact that we will continue to work in close cooperation but under different names.

For more information, please contact:
PGA's CEO Johan Hampf.
The National's VD Jonas Edberg